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Manager, Marketing Site Strategy & Capabilities

New York, NY
October 12, 2020

Company Overview

About TD Bank, America’s Most Convenient Bank®

TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.

TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit www.td.com.

Job Description

The Manager, Marketing Site Strategy & Capabilities is responsible for the strategic development
and execution of onsite advertising, content strategy, tools and capabilities and the overall performance
related to TDBank.com across all lines of business that are supported. This includes the development of
strategies related to advertising on TD Bank public and secure sites, content throughout TD Bank public
site, ensuring our tools and capabilities are on the cutting edge, driving forward our digital innovation
agenda and more to ensure we’re delivering legendary experiences. This role will also be responsible for
liaising with various departments to keep all partners apprised of the path forward that is being carved by
the Digital Marketing team.


  • Must be eligible for employment under regulatory standards applicable to the position.
  • Provides people management leadership by hiring the best talent, setting goals, developing
    staff, managing employee performance and compensation decisions, promoting teamwork
    and handling any/all disciplinary actions, as required

    Defines TD Bank owned web properties marketing strategy and maximize the effectiveness of
    owned & paid campaigns

    Defines onsite marketing (advertising & content) strategy and lead marketing and content
    optimization initiatives for public sites

    Leads personalization strategy in partnership with DCX, site optimization team and customer
    analytics teams

    Measures campaign results and identify way to optimize marketing campaign performance
    across the customer journeys

    Partners with paid leads to connect our paid advertising to our onsite experiences and
    develop best in class full funnel digital marketing efforts

    Defines the strategic roadmap for capabilities by analyzing current/emerging trends,
    identifying gaps and driving implementation working with Digital Channels and Technology

    Delivers on short-term opportunities to leverage existing capabilities to improve digital
    marketing effectiveness across paid and owned media tactics, in particular, through the use of
    the Digital Channels DMP (Audience Manager)

    ● Manages a team of site strategy, design and capability activation owners
    Provides executive updates and manage evangelization of onsite strategy and capability
    roadmap to partners

    Monitors industry trends and the competitive landscape, providing thought leadership and
    direction to ensure TD’s digital marketing strategies and associated capabilities evolve to best
    in class and create competitive advantage

    ● Drives thoughtful analytics into all digital marketing efforts


    ● Bachelor’s degree or work experience equivalent to Bachelor’s degree required
    ● 7+ years’ experience required
    ● Demonstrated knowledge of financial industry digital marketing techniques
    ● Demonstrated knowledge of full range of digital marketing resources and media
    ● Proven project and vendor management skills
    ● Demonstrated ability to conceptualize and implement marketing strategies to support business




    At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.

    If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.

    EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.