About TD Bank, America’s Most Convenient Bank®
TD Bank, America’s Most Convenient Bank, is one of the 10 largest banks in the U.S., providing more than 8 million customers with a full range of retail, small business and commercial banking products and services at approximately 1,300 convenient locations throughout the Northeast, Mid-Atlantic, Metro D.C., the Carolinas and Florida. In addition, TD Bank and its subsidiaries offer customized private banking and wealth management services through TD Wealth®, and vehicle financing and dealer commercial services through TD Auto Finance. TD Bank is headquartered in Cherry Hill, N.J. To learn more, visit www.tdbank.com. Find TD Bank on Facebook at www.facebook.com/TDBank and on Twitter at www.twitter.com/TDBank_US.
TD Bank, America’s Most Convenient Bank, is a member of TD Bank Group and a subsidiary of The Toronto-Dominion Bank of Toronto, Canada, a top 10 financial services company in North America. The Toronto-Dominion Bank trades on the New York and Toronto stock exchanges under the ticker symbol “TD”. To learn more, visit www.td.com.
The Copywriter is responsible for the development of compelling creative concepts and high quality verbal content, within brand and on strategy, for TD Bank’s website, off-site advertising and display tactics, direct mail and email direct-to-consumer marketing and/or retail merchandising, local and experiential activations, collateral and other print-focused marketing materials. Working in collaboration with the Head Copywriter, Brand Voice Lead, Digital Channel Strategists and designers who create the visual portion of concepts, the Copywriter develops verbal concepts in response to a creative brief, addressing specific challenges and marketing objectives defined by the brief. The Copywriter participates in an agile workflow to produce impact-focused, iterative results that are continuously improved through performance analysis and consumer feedback. The Copywriter must ensure adherence to compliance and regulatory guidelines. In addition, keeping informed of the business challenges and competitor strategies is critical for success.
Depth & Scope:
Executes the copywriting of Direct-to-Consumer, Digital, Print and Merchandising Marketing assets as prescribed by creative/marketing briefs under the direction of the Head Copywriter, Brand Voice Lead, Creative Director, Account team, Digital & Retail Channel Strategists and clients
Provides copy for both small-and large-scale projects, from creative conception to completion
For on-site page content, participates in cross-department workflow to partner with Digital Channels’ project managers and designers, providing copy deck needed for development and approving content in staging before final publishing release
Brainstorms and strategizes with others within the In-house agency to develop creative direction with a focus on the messaging and tone
In partnership with Senior Copywriters, Head Copywriter and Brand Voice lead, assists in creating unique solutions, new principles and concepts, utilizing data and research from internal/external resources and extensive knowledge of company and industry products, services and marketing strategies
Adheres to consistent use of language and strategies across portfolio/business function supported with demonstrated copywriting expertise across a variety of marketing executions including but not limited to advertising, direct mail, marketing collateral, online communication, etc.
Adheres to the brand voice and style, and ensures they are applied appropriately and thoroughly across all executions
Under the direction of Creative Services Leadership, works with internal teams and clients in development and approval of strategic creative briefs
Accountable for own work and sometimes serves as a backup to others
Contributes to projects or workstreams within broader projects with moderate risk and may be accountable for ongoing activities, processes and functional programs
Provides a specialized creative service (copywriting)
Works within broad guidelines/policies and independently performs tasks from end to end
Solves moderately complex problems by taking a new perspective on existing solutions
Exercises judgment based on the analysis of multiple sources of information
Conveys business context when providing guidance within field of specialty to internal or external stakeholders
Successfully incorporates direction and feedback from Creative Services leadership as required
Identifies and leads problem resolution
Education & Experience:
Bachelor’s degree required; preferably in English, journalism, communications or related field
Must be eligible for employment under regulatory standards applicable to the position.
3+ years’ professional level writing experience required
External or in-house agency experience required
Requires experienced, conceptual and practical copywriting knowledge and knowledge of broader related areas
Demonstrates ability to identify, analyze and solve user experience and business problems
Strong creative thinker with the ability to apply conceptual strategy
Demonstrates proficient expertise in MS Office (Word, Excel, PowerPoint) and Adobe Acrobat
Proficiency with AP and/or Chicago Manual of Style
Understands writing applications in traditional and emerging channels – with considerable knowledge of how to write for Digital Marketing and/or Direct-to-Consumer Marketing tactics
Maintains a consistent voice and audience focus in writing
Is able to boil down verbose content to the essence of the main message in a concise, effective manner
Exhibits consistent quality control in work
Exhibits an understanding of specific channels or vertical markets as required by job function
Demonstrates ability to adapt style of copy to various audiences, purposes, or media
Exhibits competency presenting creative work
Experience working within legal and compliance parameters
Solid knowledge of lines of businesses supported, banking industry, brand image and products
Knowledge of current and emerging competitor and market trends
Knowledge of project/program management, planning, and implementation
Knowledge of risk management environment, standards and regulations
Ability to exercise sound judgement in making decisions
Ability to communicate effectively in both oral and written form
Ability to work collaboratively and build relationships
Skill in using analytical software tools, data analysis methods and reporting techniques
Skill in using computer applications including MS Office
Ability to pay high attention to details
Ability to analyze, organize and prioritize work while meeting multiple deadlines
Ability to work successfully as a member of a team and independently
Ability to handle confidential information with discretion
At TD, we are committed to fostering an inclusive, accessible environment, where all employees and customers feel valued, respected and supported. We are dedicated to building a workforce that reflects the diversity of our customers and communities in which we live in and serve, and creating an environment where every employee has the opportunity to reach their potential.
If you are a candidate with a disability and need an accommodation to complete the application process, email the TD Bank US Workplace Accommodations Program at USWAPTDO@td.com . Include your full name, best way to reach you, and the accommodation needed to assist you with the application process.
EOE/Minorities/Females/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity.